SGL
Connecting People, Resourcing Partners, Multiplying Impact
Client
Segel Group
Industry
Family Office | Investment
Services
Website Design, Visual Identity
The Challenge
SGL is a dynamic family office that invests in people doing extraordinary things. This range in services made it extra difficult for SGL to tell their story both to themselves and the outside world. They came to us after going through a brand narrative overhaul with our dear partners, Copycat Copywriters, that helped them to better tell this story and needed a new website and visual identity that could hold their entire story.
The Solution
Before we started on building the website, we wanted to give SGL a brand refresh that kept their original branding at the core but expand the brand to better showcase the ambitious future they are moving toward. They wanted a visual identity and website that highlights their partners over themselves and emphasized the community they had built. Our goal was to create a website and visual identity that was sophisticated, professional, yet as warm and welcoming as their team.
