Joystik
A New Kind of Mental Health and Stress Management App.
Client
Joystik Life
Industry
Startup | Health Tech
Services
Website Design, Illustration, Visual Identity
"Working with TwoLips has been amazing for us along our startup journey! They provided branding support and strategy that truly elevated us from our beginning stages. They helped Joystik not just improve our message, but provided that immediate pop that investors and our early customers gushed over! I would highly recommend TwoLips to any startup looking to make their website pop, improve messaging, and just create your unique branding to truly connect better with your audience."
Christian Stoll, Co-Founder & CEO
The Challenge
Joystik Life is a startup that is building a better solution for meditation, mindfulness , and mental health. Through scientifically-backed methods of autogenics and conditioning, they are providing users with a simple solution to help decrease stress, anxiety, while increasing performance and improving sleep.
Joystik Life is setting out to disrupt the mental health and mindfulness space with their solution and so wanted a brand and visual identity that reinforced that mission. They came to us with a specific idea in mind: Retro-wave video games.
The Solution
Joystik came to us with their mood board and a set of colors. From there we built out initial assets that would reinforce the boldness of their mission. We also knew we would be speaking to Gen Z and Millennials, so we doubled-down on the retro arcade style with the logo and initial assets.
Due to the complexity of the logo, we created a logo system that would accommodate the various use cases from app splash screen to investor pitch decks to merch and beyond.
